"Everyone deserves to feel confident with the way they look. You can have style and substance."

- Lizzie Parsons - 

Intelligent style services for a confident, authentic image. 
Our mission: We give intelligent women the tools and support to define their style, dress confidently and shop with purpose. So they reduce waste and love their clothes.
Our vision: For every woman to present herself to the world with authenticity and confidence.


From Lizzie:

I have a life long love affair with fashion and clothing.

I have always loved clothes and fashion and I have been styling my family and friends for as long as I can remember. There is so much happiness and confidence to be found in owning your style. Once you feel confident with the way you look you are free to concentrate on the more important things in your life.

The basic premise of what I do is teaching you how to feel more confident through the way you look. It’s a powerful and fun space to grow.

I am a FIPI  accredited and trained Image Consultant and Personal Stylist with over fifteen years of experience working with clients on wardrobe and personal shopping consultations. I have been an Image Consultant for six of those years. I qualified with the Federation of Image Professionals International as an Image Consultant in 2014.  In 2015 I undertook my advanced image diploma focusing on executive presence and personal branding.


I work with top executives in major corporations from the toy, automotive, aviation, and FMCG industries.

I am a contributor to a monthly series called Style Gazer. Click here to read more.

In 2018 I was a finalist for Creative Business Girl of the Year through the Business Girls Network, and this year I was nominated for three Venus Business awards.

My work portfolio includes the #BrandYourself workshop which I ran several times with Summers Photography and Anna Verghese. This was a day workshop for small business owners to take control of their personal brand.










In 2017 I worked with British Airways at their Feel Good Friday Fashion Show. I have spoken on Marlow FM about dressing for Royal Ascot and the importance of our image on our mindset.

As Pablo Picasso once said: 

“Learn the rules like a pro, so you can break them like an artist.”


I will teach you the rules of style, colour, and wardrobe but I will also show you how to break those rules successfully.

So I ask you: Who are you today and what do you want your image to say about you? Because it not only affects how others see you but how you see yourself.

Image meaning: Your outward appearance including clothes, hair, makeup, accessories, and how you put it all together.